Why SEO？

If you are wondering why you need to practice SEO, the answer is simple.

Rank higher in search engines

With SEO you will rank higher in Google and this translates to more website traffic. Traffic (visits), is the single most important element that can determine your website’s success or not.

Without traffic, you will not have conversions, sales, subscribers, or the attention your website deserves.

Drive targeted traffic to your website

Yes, there are other sources of traffic, for example, traffic from social media networks (think Facebook or Instagram), but no source of traffic is as targeted as organic traffic.

Users that type a search query in Google have a very specific intent while users on Facebook are browsing for fun or to catch up with their friends.

This makes a huge difference when it comes to conversions. When you are selling something online, it is more likely to make a sale if you get a visit from Google than from Facebook.

The Google visitor has a need and is looking for a solution while the Facebook visitor may visit your website because of an ad or because of curiosity.

Get ‘Free’ Traffic 24×7

If your SEO is not working then to get traffic to your website, you have to pay for it. This is not necessarily bad provided that you can run profitable campaigns either on Google or Facebook.

The problem is that as soon as you stop paying for ads, your traffic will drop and you are back to square one.

With SEO, this is a completely different story. Once you get high rankings in Google and do all the necessary work to maintain your rankings, traffic will flow 24X7.

Imagine the benefits this can bring to your business. Users will visit your website and you can make sales or get leads while you are sleeping.

To avoid any confusion and be completely accurate, the word ‘Free’ is a bit misleading.

Before you can reach the point of getting high rankings for the keywords you want, you will have to do a lot of work and this comes at a cost.

But, that does not change the fact that once you reach this stage, everything else becomes easier and the costs gradually go down.

Grow your business

There are no guarantees when it comes to SEO. Google is constantly making changes to its ranking algorithm and every time they do this some websites may gain or lose rankings.

But, if you don’t break any rules and work consistently on your SEO and have a clean history, you can have some sort of prediction as to the expected traffic levels.

This means that you can plan and execute the growth of your business.

For example, if you are selling services online and you know that for the past year you got 10 leads per month on average (from organic traffic), you can assume that this number will be similar next year and get new personnel to handle the extra workload, etc.

Top positions get the majority of search traffic

What does this mean? It’s simple. If you want to get traffic from Google and take advantage of the benefits of SEO, you need to rank not only on the first page of the results but on one of the top 5 positions.

Pages on the first page of Google get 73% of the clicks and pages in the top five positions get 67% of the clicks.

Other benefits of SEO:

Besides the above advantages, there are numerous other benefits of practicing SEO.

Brand awareness – Websites in the top results are seen by thousands of users every time they search for a relevant query and this improves brand awareness.

Brand trust – Users trust Google’s results and the websites that appear on the top.

Increase in social shares – High ranking websites get more shares and mentions in social media networks.

More backlinks – Other webmasters are more likely to reference (link) websites that appear on the first pages of Google.