The main goal of on-page SEO is to help search engines understand the meaning
and context of your content.
The on-page SEO process can be broken down into two parts:
Part 1: Optimizing page properties like the page title, page headings, etc. Part 2: Optimizing the actual content
Part 1 – Page properties optimization
Page title
Each and every page of your website needs to have a unique title. The title of the page was a very important SEO factor since the beginning of Google, and it is important today.
The page title is what users see in the search results and the first element that crawlers read.
A good title should be interesting for the users to click, descriptive of the page content, and include keywords that users (and search engines) recognize.
Page Description (Meta Description)
The meta description is a short summary of the page and is not visible on the page content but it is shown in the search results.
Main heading (H1)
Besides the page title, another important on-page SEO element is the main page heading.
In the HTML language, this is the <h1> tag of a page. Good SEO practices dictate that a page should only have one h1 tag.
Subheadings (H2, h3) – Besides the H1, a post or page needs to have multiple sections to make it easier to read by users. The use of headings should be done hierarchically. In other words, the main title is H1 and the subheadings can be H2 or H3.
Optimization of images, audio, and video
Not all content is text. A website can also publish videos, audio (podcasts), and images.
Google cannot easily understand what an image is all about or what kind of content is presented in a video.
To make their job easier, there are some SEO rules to follow to make your images and other multimedia elements SEO friendly.
For example, when adding an image to a page, you can make use of the ALT text to describe the image in words. Search engines when they find the image, will read the ALT text and add it to the appropriate category in their index.
Part 2 – Content Optimization
Content optimization is all about the content and this is the stage where you should spend most of your time.
There is a saying in SEO, ‘Content is King’ and this is tightly related to the reason Google has become so successful.
Google has a very simple mission “to provide users with high-quality results so that they can come back for more searches”.
Even though your content is not going to be read by humans but by computer bots, their process is so advanced that they can easily identify good content from low-quality content.
What you need to understand at this stage is that the quality of your content is the most important ranking factor of all. A website with great content can do well in search with or without SEO.
What do we mean by high-quality content?
High-quality content has the following characteristics:
It is unique for the particular website and has not been published online before.
It’s thorough and explains a topic in detail. It is well-formatted.
It’s unbiased and tells both sides of a story
It’s authoritative based on experience, research studies, and data. It’s SEO friendly.
Tag：SEO
