Over the years search engine ranking algorithms have evolved and become really complex.
In the beginning (think 2001) it was as simple as matching the user’s query with the title of the page but this is no longer the case.
Google’s ranking algorithm takes into account more than 255 rules before making a decision and nobody knows for sure what these rules are.
And this includes Larry Page and Sergey Brin (Google’s founders), who created the original algorithm.
Things have changed a lot and now machine learning and computer programs are responsible for making decisions based on a number of parameters that are outside the boundaries of the content found on a web page.
